2011 - 2,7 million bottles of BLOSSA glögg were sold via Systembolaget and 2 million bottles via general dealers

It's 72% of the total market share of glögg at Systembolaget and 51% of the total marketshare at general dealers.

Ever since it's launch, Blossa has worked on strengthening its brand, through consistent marketing and PR.

100% of Sweden's adult population today are familiar with the BLOSSA brand.